Politicians arguably have the hardest job of any profession that requires being in the public eye. Politicians, after all, are directly responsible to their constituents, and that requires being on message at all time. Careful political reputation management is key not only to being elected, but also to staying elected. The Internet has made it both easy to spread your message while making your online reputation as a politician key to any successful election. But what do politicians need to manage their online reputation, and what are some risks that you might run into with politician reputation management?
Political Reputation Management Means You're Always Campaigning Online
The first thing to remember is that, online, the campaign, and the attendant reputation management concerns, never really ends. Both supporters and opponents will be watching your social media and blog closely and looking for any sign of your opinion on controversial issues, or for any mistakes you might make. Furthermore, every reply you offer and item you post online will be seen by constituents, journalists, and others. Regardless of your stance on various issues, remember to stay professional; think carefully before posting a status update or a blog entry and make sure it fits your overall political image strategy.
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